Agency: McCann Erickson | Author: Vivienne Clarke |
Selling TV's on TV. How Carousel Developed a More Competitive Stance in the TV Rental Market
SUMMARY
This case history sets out to prove that the regional television test campaign run for Carousel Colourhire Centres during October 1983 was effective. Not merely in terms of increasing both rental offtake and certain key image perceptions but effective in that the incremental business generated by the television advertising was sufficient to cover the cost of the advertising.
By 1979 Currys had existed as a retail chain for nearly a century. Nationwide coverage had...