Lloyds Bank Personal Loans

Describes 1984 campaign by Lloyds Bank for more accessible personal loans. TV and press used.
Agency: Lowe Howard-Spink Campbell EwaldAuthor: Jane Fiori

The Lloyds Bank Personal Loan: Accessible Borrowing

BACKGROUND

Since mid-1982, consumer spending had been on the increase. This boom had been financed by the growing credit market, rather than by people dipping into their savings. Overall consumer spending was up 11% on 1982 in 1983, and consumer credit was up 31%. (The source for these and the following figures in this section is the AGB Index.) Though there are numerous ways of borrowing money, banks have always been a major source (see Table 1). However, throughout the boom...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands