The Most Successful Brand You've Never Heard of: The Effect of Advertising on the Launch of Country Manor

Roderick M. More

Launch of a unique new product: a still perry drink similar in taste and appearance to a white German wine, which could be produced at a much lower cost.
Agency: Saatchi & Saatchi Garland & ComptonAuthor: Roderick M. More

The Most Successful Brand You've Never Heard of: The Effect of Advertising on the Launch of Country Manor

SUMMARY

This case provides irrefutable evidence, expressed in terms of sales volumes, rate-of-sale, and consumer image, of the crucial role advertising has played in a successful new product launch.

Goldwell Ltd., a subsidiary part of the Allied-Lyons Group, manufactures perries and speciality alcoholic drinks. By the late 1970s it was evident that the company was too dependent on one brand, Goldwell Snowball, which was in a declining market...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands