Agency: Ogilvy Benson & Mather | Author: Stuart Middleton |
National Dairy Council Corporate Campaign 1979-80
INTRODUCTION
For 25 years, Ogilvy Benson & Mather has advertised milk for the National Dairy Council (NDC).
In January 1979, the NDC and the agency jointly recommended to both sides of the milk industry (the Milk Marketing Board representing farmers, and the Dairy Trade Federation representing distributors) a corporate campaign. It was designed to improve customer attitudes to the products and service provided by the industry, and thus help in the general effort to hold up declining milk sales and lay...