Seiko Time (UK) Ltd

Simon Turner

1974-9 advertising for Seiko watches in the UK. Hitherto sales in the UK were only through 1 distributor, non-aggressively.
Agency: Ted BatesAuthor: Simon Turner

Seiko Time UK Ltd

FOREWORD

It is the purpose of this case history to demonstrate the role played by advertising in the remarkable success of Seiko watches in the UK, and it is hoped that this has been achieved with clarity and conviction. To totally separate the effects of advertising from the effects of a total marketing mix is both difficult and, arguably, artificial: advertising does not operate on the consumer in isolation from the end results of distribution policy, from display at the point of sale, or from the consumer's 'received...

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