The Dynatron Music Suite - A New Concept

Roger Issacson

1980 low budget campaign for a range of music centre products. National press, posters and display in dealers' windows (with use of a teaser campaign and additional promotion).
Agency: David Pilton AdvertisingAuthor: Roger Issacson

The Dynatron Music Suite - A New Concept

THE BACKGROUND

Dynatron has been producing quality audio and television equipment housed in quality period furniture-style cabinets since the war.

It is a comparatively small company despite being part of the Philips organisation and operates on an autonomous trading basis.

Its publicity budgets are modest, the total press spend for 1979 was under 100,000.

THE OBJECTIVES

To find and fill a gap in a highly competitive marketplace that would ideally use Dynatron skills and products. Until 1980 its range of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands