The Effect of Advertising on the Launch of Day Nurse

C. Ionides

National launch of day-Nurse, a non-prescription daytime cold relief product, in 1979. Restricted to pharmacies.
Agency: RoydsAuthor: C. Ionides

The Effect of Advertising on the Launch of Day Nurse

INTRODUCTION

This case history describes the national launch of Day Nurse in the autumn of 1979 by the Proprietaries Division of the Beecham Group and its advertising agency, Royds London.

The history is written with particular reference to the contribution made by advertising to the launch of the brand. But it shows that the effects of Day Nurse advertising are very much bound up in the whole marketing strategy of the brand, and also in market trends, and even in social trends...

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