Agency: Rowlinson-Broughton (Manchester) | Author: John Wyatt |
Ferranti: Advertising High Technology Effectively - A Case Study on Computer Aided Design Equipment
INTRODUCTION
The computer graphics interests of Ferranti Limited are controlled by a subsidiary company, Ferranti Cetec Graphics Limited, which was formed early in 1977 by combining the activities of the Ferranti Information Equipment Group with those of Cetec Systems Limited, the UK-based subsidiary of Cetec Corporation of California. Both companies were already well known on a worldwide basis - Cetec Systems in particular pioneered the use of free cursor digitisers for graphics data input to computers and had...