Electronic media trading - unwrapped

Electronic commerce (or E-Commerce) embraces most uses of electronic links for communication both between individuals and between computers.

Electronic media trading - unwrapped

Will a paperless media buying world produce a bombshell or bonanza, and for whom?

Electronic commerce is everywhere these days, except it seems in the media advertising business. The UK advertising world seems yet again to be taking a reactionary stand against new computer technology; it was probably one of the last industries to benefit from on-line databases in the eighties and then, again, to reap the benefits of the personal computer. Even today, the administration of advertising buying is hardly state of the art, being largely unchanged for three decades. What is...

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