The new gold rush

The world’s newspaper and magazine publishers currently have a de facto monopoly of a classified advertising market worth around 50 billion dollars.

The new gold rush

Why the $50 billion worldwide classified advertising market may move from newsprint to the PC and the TV - and could slip from the grasp of the newspaper and media giants - to almost anyone

ALL EYES have been turned lately towards the prospect of a dazzling new digital world where all ads are interactive, 'one-to-one' advertiser/customer relationships replace the boring old concept of mass media advertising, and shopping ordered on the Internet arrives directly at home. But despite the patter of investment banks selling the 'killer applications' of the 'superhighway', it is...

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