A slow boat to China

Brian T Sturgess

China is a huge and rapidly growing market for advertisers, but what are the prospects for foreign broadcasters? The present TV situation in China is described.

A slow boat to China

A huge market, but what are the prospects for foreign broadcasters?

Brian Sturgess

IT PAYS to have connections, but in China patience and persistence are the virtues most necessary to acquire them. The Chinese TV market is almost closed to foreign interests, and political contacts are the only way to participate in the country's advertising-carrying media. Those companies that think China is not worth the effort may miss out on securing a stake in the consumer market with the greatest potential in the world. The advertising market is growing rapidly, like the...

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