The rising production costs of press and TV

As is usual at this stage in the economic cycle, the advertising world is currently much concerned with the way in which media rates, particularly television rates, have been rising over the years.

The rising production costs of press and TV

- and how they have outstripped even media rates

Harry Henry

As is usual at this stage in the economic cycle, the advertising world is currently much concerned with the way in which media rates, particularly television rates, have been rising over the years. But production costs - not only in television, but in the press as well - have been rising much faster. Over the past 17 years, while media costs per impact have risen (in real terms) by 11 per cent in the press and by 70 per cent in...

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