Brand dynamics in financial services

This article points to some of the issues that companies in the financial services market have to face in coming to terms with needs of customers - as in other branded markets, they need to provide a better product at a lower price, in a more convenient way and do it better and faster than their competitors.

Brand dynamics in financial services

Consumers are asserting themselves and companies in the financial market must respond quickly to retain their loyalty

Dominic Owens

This article points to some of the issues that companies in the financial services market have to face in coming to terms with needs of customers - as in other branded markets, they need to provide a better product at a lower price, in a more convenient way and do it better and faster than their competitors. There are probably more famous names than brands in this market. With one or two minor exceptions, consumers may...

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