The cover price war: any lessons for the future?

Prof Harry Henry

What has been described as the 'price war' among the national newspapers has now been running for more than eighteen months, so it is not unreasonable to look at its immediate consequences and to speculate about what lessons may be drawn from them.

The price war: any lessons for the future?

The costs are very clear - the benefits considerably less so

Harry Henry

What has been described as the price war among the national newspapers has now been running for more than eighteen months, so it is not unreasonable to look at its immediate consequences and to speculate about what lessons may be drawn from them. In fact, there are two: that it is almost impossible to generalise across the whole field, and that there is no very convincing evidence that cover price reductions have been of benefit to the national newspaper...

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