Listening to children in the US

Karen Flischel

Admap does not normally use the word 'kids' for 'children'. However, the word 'kids' is an integral part of Nickelodeon's identity, part of the channel's 'Us vs Them' philosophy.

Listening to children in the US

The important role of research in the development of Nickelodeon's programme strategy

Karen Flischel

Admap does not normally use the word 'kids' for 'children'. However, the word 'kids' is an integral part of Nickelodeon's identity, part of the channel's 'Us vs Them' philosophy. The article describes the mission of the channel, a place where 'kids could just be kids' and where being a kid is a positive experience. The author describes how this philosophy is applied in programming, marketing and research. Several research approaches are described, but perhaps the most innovative approach is the...

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