Satellite television: Problems of measurement in Scandinavia

This article looks at the problems of measuring the TV satellite audience in Scandinavia. The national peoplemeters have small samples: 550 households in Norway, 600 in Sweden and 500 in Denmark.

Scandinavian satellite broadcasting

The classic problems of measuring penetration and viewing figures

Steen Ulf Jensen

This article looks at the problems of measuring the TV satellite audience in Scandinavia. The national peoplemeters have small samples: 550 households in Norway, 600 in Sweden and 500 in Denmark. This creates problems for smaller broadcasters. With the increase in satellite penetration two measuring problems exist: documentation and control of channel penetration and the measurement of accurate viewing figures. The question of panel and sample sizes is discussed. While the panels are financed by the major channels, data on the smaller channels remain problematic....

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