The Admap press media race 1994

Prof Harry Henry

In addition to the annual league table of display advertising expenditure in the 'Top 150' newspapers and magazines, other interesting statistics selected from the Register-MEAL databanks are once again presented - display advertising by category of publication, display advertising in the individual national newspapers and some leading consumer magazines (by volume as well as by value) and the volumes of classified advertising in individual national newspapers.

The Admap press media race 1994

Harry Henry

 

For some time past it has been Admap's practice to publish, as early as possible, details of the display advertising expenditures (at card rates) recorded during the year for the highest-scoring national newspapers and consumer magazines (the Register-meal 'Top 150'), showing also the percentage changes from the preceding year. The leading 50 of these are then tracked, monthly, during the ensuing year. The 'Top 150' league table for 1994 appears as Table 7 at the end of this article. However, from the enormous mass of detailed information in the...

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