Explaining Geodemographics

Peter Sleight traces the development of geodemographics since it was launched in 1979. He discusses what it is, its uses and origin, some of the changes in its application, as well as the software developments which have revolutionised the area.

Explaining Geodemographics

What it is, what do you use it for, and where is it going?

Peter Sleight

Peter Sleight traces the development of geodemographics since it was launched in 1979. He discusses what it is, its uses and origin, some of the changes in its application, as well as the software developments which have revolutionised the area.

IT IS NOW fifteen years since geodemographics entered the world (the world of British marketing, media and market research, that is). How should we rate its progress thus far? It has not taken over the world (as some of its...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands