Sliding down the Bannister: today's multichannel radio

William Phillips

While BBC and Independent Radio squabble publicly over audience shares four times a year, listening to radio as a whole is on the blink.

Sliding down the Bannister: today's multichannel radio

William Phillips

While BBC and Independent Radio squabble publicly over audience shares four times a year, listening to radio as a whole is on the blink. Some of the ebb and flow of particular services' ratings can help explain why: for instance, the unexpected eclipse of radio's erstwhile brand leader. Underlying the diurnal struggle for success, however, is a mismatch between more and more stations and a worsening deafness on the public's part.

BETWEEN THE FOURTH quarters of 1955 and 1957, BBC Television lost four-fifths of its audience to ITV in homes which...

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