The myths about children's dietary choices

The research described in this article, which was sponsored by the Advertising Association, uses a technique called attributional analysis to examine some myths about family food choices and healthy diets.

The myths about children's dietary choices

New research exposes the untruths about how dietary choices are made

Peter Stratton

The research described in this article uses attributional analysis techniques to examine some myths about family food choices and healthy diets. The findings indicate that there is a real risk that people are being led to focus their efforts on the wrong things, and made to feel guilty for perfectly reasonable and positive behaviour about diet. Advertising can make a significant contribution to help families have enjoyable, varied and healthy food patterns, but to do so it needs to be free...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands