The advertising agency: a new perspective

Albert C M Winninghoff

Puts forward a Leo Burnett view of how advertising agencies ought to be structured. Absentee ownership is inherently wrong; outside financial interests (stockholders, etc.) are a distraction to be avoided.

The Advertising Agency. A new Perspective from a Privately-owned International Network

 Albert C. M. Winninghoff Leo Burnett Europe/Middle East

Apparently our profession has become a business of publicly quoted, diversified, multinational (and often multi network) companies on the one hand, and local break-aways and start-ups on the other hand who (regardless of quality and size) sooner rather than later will be gobbled up by the publicly quoted, diversified, multinational (multi network) companies mentioned before. However, there are still a few different animals around. Endangered species, threatened with extinction? Or today’s and tomorrow’s giants? Who knows?

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