The 1994 IPA Advertising Effectiveness Awards

This article reviews this year's IPA Effectiveness Awards from the point of view of a judge, in the context of his own philosophy about classifying and researching advertising responses.

The 1994 IPA Advertising Effectiveness Awards

A 'frameworkish' guide to some of this year's winners

Terry Prue

This article reviews this year's IPA Effectiveness Awards from the point of view of a judge, in the context of his own philosophy about classifying and researching advertising responses. Terry Prue ran the FrameWork system for Davis Riley-Smith Maclay before joining HPI and being involved in the launch of '3D Advertising Research'. The Award winners are looked at in terms of advertising awareness, persuasion, involvement and the cross-relationship of responses. The author believes that the papers serve as a tribute to bold creative...

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