Regional newspaper readership research

Michael Brown

The results of readership surveys are highly sensitive to the way in which the questions are asked, and for the national newspapers and magazines, violent controversy has for many years been the name of the game - much of it in Admap's pages.

Regional newspaper readership research

- getting the questioning right

Michael Brown

The results of readership surveys are highly sensitive to the way in which the questions are asked, and for the national newspapers and magazines, violent controversy has for many years been the name of the game - much of it in Admap's pages. In the case of regional newspaper readership research, though very similar technical problems exist, they provoke less public debate - which does not mean that they are not of equal concern to jicreg, which plays an advisory role in this area. Michael Brown here describes experimental...

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