Making more of 'alternative media'

Three types of alternative media (and their uses) are discussed here - door-to-door distribution, not only of messages but of coupons and samples as well, point-of-purchase display, and messages on the brand's packaging.

Making more of 'alternative media'

Sales promotion methods that are cost-effective and precisely targeted

Alan Toop

Three types of alternative media (and their uses) are discussed here - door-to-door distribution, not only of messages but of coupons and samples as well, point-of-purchase display, and messages on the brand's packaging. They offer degrees of targeting ranging from whole swathes of the population down to users of particular brands, in ways which are now well documented and which offer particular advantages at a time when media such as television and the press are in process of fragmenting.

ALTERNATIVE' MEDIA such as door-to-door...

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