Agency: WCRS | Author: Ian Hilton |
BUPA
The Right Treatment: Restoring BUPA To Good Health
Introduction
This is a simple tale. It need not detain you long. It demonstrates that when advertising is required to perform a clearly defined task, and a disciplined approach is taken to fulfilling that task, the results can meet, and even exceed, expectations. You will see that the impact of WCRS's prescription for BUPA's ailments effected an immediate improvement in the brand's general health and made a significant contribution to enhanced sales performance in the most relevant area of its business.
Background
BUPA...