Country Life English Butter

A solus radio campaign ran for three and a half weeks on key London stations. Pre to post spontaneous awareness rose by 58% among the key audience.

Country Life English Butter

A successful solus radio campaign in London

Background

Country Life English Butter had not advertised above the line for five years. However, with no possibility of growing the butter market overall, Country Life had to take share from other premium butters in order to grow. With only a limited budget it was decided that a solus radio campaign in London offered the most effective media opportunity for the brand.

Campaign

A solus radio campaign ran for three and a half weeks on key London stations, including Capital FM, Capital Gold, Magic 105.4 and Heart FM. The...

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