Le Piat d'Or Wine

The available budget would not stretch to making a series of TV commercials and it was decided to use radio.

LE PIAT WINE

Use of solus radio successfully increases awareness and sales

 

Introduction

Le Piat Wine is branded wine from France, part of the International Distillers & Vintners Group. It is positioned as good value wine for regular drinking, with a trusted acceptability and reliable quality.

French wine remains the most popular in the UK, accounting for approximately one in every four bottles sold. Le Piat Wine have a range in which its white wine traditionally has most appeal to new drinkers, who then tend to graduate on to red and maybe then to specific varietals, such as Chardonnay...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands