LE PIAT WINE
Use of solus radio successfully increases awareness and sales
Introduction
Le Piat Wine is branded wine from France, part of the International Distillers & Vintners Group. It is positioned as good value wine for regular drinking, with a trusted acceptability and reliable quality.
French wine remains the most popular in the UK, accounting for approximately one in every four bottles sold. Le Piat Wine have a range in which its white wine traditionally has most appeal to new drinkers, who then tend to graduate on to red and maybe then to specific varietals, such as Chardonnay...