The 'Random Assigned Day'

Jeremy Nye, Didier Mormesse and Peter Menneer

Pan-European TV (PETV) channels have major problems providing TV audience measurements across countries, especially for frequent business travellers who are often absent from home.

The 'Random Assigned Day'

The description of a new technique for TV audience measurement among highstatus, mobile populations

Peter Menneer

Didier MormesseandJeremy Nye

For years panEuropean TV (PETV) channels have been facing the daunting challenge of providing the advertising marketplace with accountable measures of their viewing.

Although most European countries have their own national peoplemeter operation, none of these panels satisfactorily meets the needs of an international news channel setting out to measure its viewing among an upscale business audience across Europe because:

  • the panels are too small
  • they do not measure ...

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