Managing the Capture of Individuals Viewing Within a Peoplemeter Service

John Gill

This paper reviews the research practices that need to be implemented on a TV viewing peoplemeter panel to ensure that panel members' individual viewing is accurately captured.
  

Managing the Capture of Individuals Viewing Within a Peoplemeter Service

John GillTaylor Nelson Sofres Plc

Introduction

Television audiences have been monitored using electronic measurement devices for over 50 years. Originally the electronic measurement was only of the TV, involving detection of whether the TV set was on and which channel was tuned. This generation of meters was, rather obviously, known as set meters. Information about which people were viewing was typically collected by means of paper diaries, where the respondent indicated which periods they had viewed.

In the early 1980s the Londonbased AGB Research group, now Taylor...

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