The Brand New World of Marks & Spencer
Marks & Spencer's recovery strategy has been eagerly awaited by not only the marketing community but by the whole of Britain. Alan McWalter's candid analysis of what went wrong, his description of the sophisticated measures being employed in getting this great brand back on its feet and his vision of the nation's favourite store make inspiring reading.
Alan McWalter
During the past few months there are two questions I have been asked frequently. Why did I join Marks & Spencer? And what were we going to do with the business? I hope...