If Agencies Are Out of Date, Shouldn't Clients Also Change?
A review of clientagency relationships in today's business context
David WetheyIt took some courage to pen that headline. I have spent the last 12 years working for clients and with their agencies. Agency Assessments International is a cross between a headhunter (agencies in our case) and a therapist (client agency relationships).
In Septembers AdmapSean Pillot de Chenecey predicted the demise of the ad agency as we have known it (1). I rather agree. Not that I believe that ad people will disappear like ostlers or lamplighters ...