Why Stop at Awareness

Colin Harper

Argues that there is an untapped opportunity on the Internet for an updated database of stockists. Since retailers are often slow to stock new brands (because of the need to sell through old ones first), finding where a product is available can be a frustrating and time-wasting experience.

Why Stop At Awareness?

Colin HarperStorecheck Marketing

While figures for internet penetration change on a daily basis, a recent NOP survey showed that more than 17.5 million British adults two in five of the population now use the internet. They also found that 38% of adults had used the internet in the past 12 months, while 45% said that they expected to use it in the next 12 months. In the us the latest forecast is that, in five years, the internet is expected to influence 75% of all retail spending, up from 43% in 1999.

According...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands