'You Both Win When You Play the same Game'

Jonathan Lace and David Brocklehurst

Discusses agency remuneration, referring to the ISBA/ARC report `Paying for Advertising II' (2000). PBR (payment by results) is accepted increasingly, now in 34% of agency agreements.

'You Both Win When You Play The Same Game'

Jonathan Lace and David Brocklehurst

In the October 1998 issue of Admap several articles considered ways to revitalise the agency remuneration system. What has happened since? We turn for evidence to Paying for Advertising II, the Incorporated Society of British Advertisers (ISBA)/Advertising Research Consortium (ARC) triennial study of UK advertising and media agency remuneration1. Besides reporting on hard facts (such as the variety of methods being used, the remuneration agreement and the rates paid for services received) the survey also seeks to identify best...

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