An 'M&S' standard for research practice?

An article arguing that market research companies must pay serious attention to improving quality of service.

An 'M&S' standard for research practice?

Research quality is more than using the best methods, or satisfying BS5750. It's a state of mind

Janet Weitz

Research agencies have to do some serious fresh thinking about their quality performance. If not, clients will. Indeed a sharp focus on client satisfaction is one essential new quality dimension. 'Best' need not mean expensive and complex. Total quality management schemes (eg BS5750 accreditation) are only a beginning. A service organisation's commitment to quality ought to be as deliberate, all-pervasive and self-evident as that of Marks & Spencer.

Marks & Spencer enjoys a reputation...

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