An 'M&S' standard for research practice?
Research quality is more than using the best methods, or satisfying BS5750. It's a state of mind
Janet Weitz
Research agencies have to do some serious fresh thinking about their quality performance. If not, clients will. Indeed a sharp focus on client satisfaction is one essential new quality dimension. 'Best' need not mean expensive and complex. Total quality management schemes (eg BS5750 accreditation) are only a beginning. A service organisation's commitment to quality ought to be as deliberate, all-pervasive and self-evident as that of Marks & Spencer.
Marks & Spencer enjoys a reputation...