A world of peoplemeters - global TV audience measurement systems in the 1990s

Roger Gane

A thorough and critical review of the rapid growth in the use of peoplemeters to measure television audiences across the world, the great variability in how they are applied, and the aspirations of the main players.

A world of peoplemeters

Global TV audience measurement systems in the 1990s

Roger Gane

In most developed commercial TV markets, 'peoplemeters' now measure the audiences. But there are large differences in how they are used and who does it. This authoritative update spells out the astonishing progress in the use of peoplemeters, considerable variability in the ways they are applied, and the aspirations of the main players. Looking ahead, passive sensing is probably too difficult to implement, and users may call the shots - for the research agencies, the payback on developing peoplemeter methodology is not impressive.

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