A world of peoplemeters
Global TV audience measurement systems in the 1990s
Roger Gane
In most developed commercial TV markets, 'peoplemeters' now measure the audiences. But there are large differences in how they are used and who does it. This authoritative update spells out the astonishing progress in the use of peoplemeters, considerable variability in the ways they are applied, and the aspirations of the main players. Looking ahead, passive sensing is probably too difficult to implement, and users may call the shots - for the research agencies, the payback on developing peoplemeter methodology is not impressive.
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