Print media production: Artwork, ISDN and the 'Honda Interface'

John Cowen

This article explains the inexpensive ISDN technology which can transmit all forms of artwork and printers' instructions, in digital data form, almost instantaneously down phone lines through digital public exchanges.

Artwork, ISDN and the 'Honda Interface'

Eliminating the time and cost of transmitting finished art as hard copy

John Cowen

Graphic art for marketing is bulky and fragile. In various forms it has to circulate through a highly dispersed 'network' of ad agencies, creative service companies, marketing departments and printers or the media. One factor that stretches campaign lead times and inflates costs is the 'Honda Interface' - motorcycle couriers and other express carriage services. This article explains the inexpensive ISDN technology that can transmit all forms of artwork and printers' instructions - in digital data form - almost instantaneously...

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