Capturing the middle ground - the rise and rise of the Sunday Express
Eve Pollard
When Eve Pollard took over the editorship of the Sunday Expressin May 1991, the newspaper had been in decline for more than 20 years. Its sales had dropped to 1.6 million a week from a peak of 4.6 million sales in 1970. Now the trend has been reversed. In 1992, sales rose by 88,785 a week to 1.72 million at a time when the national newspaper market as a whole lost 585,000 copies. Latest figures suggest that circulation will be even more buoyant...