Understanding Retailer Image and Usage
Bill Blyth Audits of Great Britain
This month sees TCA report number 316 released. With the thirteen four-weekly reports produced annually, this means that TCA is now in its twenty-fifth year. Its longevity is shared with the three other basic research vehicles BARB, NRS and the Nielsen retail audit which, between them, form the basis of the data used to monitor advertising performance in Great Britain of packaged groceries. It also shares with them one other major characteristic an essentially unchanged methodology which permits the analysis of long-term data sets. The...