UK Consumer Magazines: An imperative to internationalise?

Charles Simpson

Why UK publishers need to look again at the business opportunities beyond national frontiers. A degree of internationalisation already exists across Europe, but the UK is poorly represented amongst active players.

An imperative to internationalise?

Why UK publishers need to look again at the business opportunities beyond national frontiers

Charles Simpson

A degree of internationalisation already exists across Europe, but the UK is poorly represented amongst active players. For four key reasons, much greater and more vigorous involvement now looks advisable: that consumers themselves are looking less national; the scope for product enhancement; economies of scale; and the growth in shared consumer interests and in niches across frontiers. Current international penetrations show what is possible, and five key attributes of international success are identified. The main barrier: defensive and reactive management...

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