How production costs have outstripped media rates
Harry Henry
In 1991 press display media costs (in real terms) were 24 per cent above what they had been in 1981, and the figure for TV transmission charges was 55 per cent up - though when allowance is made for the increases in the physical volumes of advertising delivered the press figure becomes 7 per cent and the TV figure 18 per cent. However, on these last criteria the increase in press production costs turns out to be 38 per cent, and in TV production costs 51 per cent. Put another...