'Barbara' and audience appreciation

This paper describes a new meter which is currently undergoing field piloting in the UK, and discusses some of the research issues it raises and some of the potential future applications.

'Barbara' and audience appreciation

A remarkable new meter opens up wider consumer research vistas

D. Dawkins and J. Samuels

This paper describes a new meter which is currently undergoing field piloting in the UK, and discusses some of the research issues it raises and some of the potential future applications. The paper is in three main parts. Part 1 recalls the UK history of audience appreciation measurement and describes how the request to tender for a new service that was put to the research industry by BARB in 1992, provided the impetus for the development of the...

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