TV Sponsorship: who owns what? Intellectual property rights and their exploitation

This paper outlines intellectual property rights in the context of TV sponsorship, and is a useful guide to commercial copyright and trademark rights generally.

Who owns what?

Intellectual property rights and their exploitation

David Zeffman

This paper outlines intellectual property rights in the context of TV sponsorship, and is also a useful guide to commercial copyright and trademark rights generally. It covers national and international protection of (1) rights relating to making and selling programmes, and spin-offs; (2) copyright in drawings, items of craftsmanship, photographs and films, books, scripts and characters, music and lyrics, and games; and (3) trademarks - registration, names, signatures, fictitious names, words, device marks, and trafficking; and (4) passing off. It was presented at the Admap TV Sponsorship...

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