Clearnet MiKe

In 1996, Clearnet faced its first challenge of introducing a new high-tech communications product - a digital phone with 2-way radio, paging and data communication features - to a market inundated with technological products.
Agency: Taxi Advertising & DesignAuthor: Not credited

Clearnet Mike

INTRODUCTION

Giving technology a friendly face

In 1996, Clearnet faced its first challenge of introducing a new hightech communications product to a market inundated with technological products. Adding to the challenge: a significant segment of the target users for this stateoftheart device were not necessarily technologically savvy.1

This case in Ontario and Quebec will show the solution that gave this technology a 'face' that the target users could warm up to.

As with many successful personalities, MiKe became a celebrity overnight. Well introduce you to...

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