Sunlight Laundry Detergent

This paper describes how Sunlight's 'Go ahead. Get dirty.' campaign, launched April 1998, finally put a dent in the armour of Tide.
Agency: Ammirati Puris LintasAuthor: Not credited

Sunlight Laundry Detergent

INTRODUCTION

'Gentlemen, I propose an immediate full scale invasion of the United States. Yes, I know they are many times bigger than us. And yes I know they are better funded than us. And yes, I know that they have been the predominant superpower for the last fifty years. And I also know that our seven invasion attempts have left us in a weaker position than we were going in. Nevertheless, I know I can count on your complete support in this campaign.'

Overheard at the Meeting...

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