Reaching TV Audiences

Jane Perry

A review of key point and papers from the ARF/ESOMAR Audience Research Conference in Miami Beach, May 2000.

Researching TV Audiences

Jane Perry

What do you want to know about TV research? The best way to measure fragmented digital audiences? What would happen if TV presenters had simultaneous access to their audience figures on air? How to maximise return on investment? The ARF/ESOMAR Audience Research Conference in Miami Beach in May promised all the answers. And a record number turned up to hear them.

There were around 500 people present, from almost 50 countries. Many research conferences have recorded record attendances over the last 12 months of global economic success, but this was still impressive. There were also...

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