Creating an Electronic Trading System

Justin Sampson

Describes how the radio medium in the UK has developed an electronic trading system through a new organisation: JICRIT (Joint Industry Commercial Radio IT).

Creating an Electronic Trading System

Justin Sampson

At the recent Admap conference on Electronic Media Trading, I was pleased to be asked to describe how commercial radio had set about creating an electronic trading system. This has been managed through an initiative called JICRIT (Joint Industry Commercial Radio IT), and it was encouraging to hear at the same conference that other media are considering following the JICRIT model.

There are two key reasons why JICRIT has succeeded and why we were able to launch JET (the electronic trading system that enables JICRIT) at the end of June this...

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