Stamp Out Unintelligible Ads!
John Salmon
From time to time, I see commercials on television that I dont understand. I have been in the advertising business all my life and reckon I ought to understand commercials. But sometimes, in spite of making an effort, I fail. I can understand the programmes, I have no trouble with books even serious, informative books and I think I can hold a reasonably intelligent conversation. But I have long been forced to the conclusion that some commercials simply are not addressed to me, and perhaps that is why I have difficulty with...