Domestic abuse - Domestic abuse there's no excuse

Describes the current anti-domestic abuse campaign for The Scottish Executive: `Domestic Abuse - There's No Excuse'.
Agency: BarkersAuthors: Chris Wallace and Nick Lang

Domestic Abuse: Domestic Abuse, There's No Excuse

INTRODUCTION

This paper will describe the development, execution and performance of the current Scottish antidomestic abuse campaign Domestic Abuse Theres No Excuse. It will highlight how a fundamental change in communication strategy led to a change of approach in terms of targeting perpetrators in favour of an audience the Scottish general public more likely to change their behaviours as a result of a communications initiative and therefore making a significant difference to the levels of incidence and tolerance of the problem....

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