Agency: Abbott Mead Vickers.BBDO | Authors: Vanella Jackson, Helen Scott and Naomi Barker |
Rear Seatbelts: Sudden Impact, How Can We Measure the Cost of a Life
A human being is a single being, unique and unrepeatable.
Pope John Paul II
When a life is lost, snatched away because of a tragic accident, it is impossible to place a true value on that life. There is no way of assessing the emotional cost to family, friends and colleagues. Any estimated financial return from this advertising campaign must therefore be viewed as conservative.
SUMMARY
In July 1991 it became law...